Review: TodayTix Benefits & Advantages
Do you love watching live theater but hate waiting in lines? So do I. There’s an easier way to buy tickets for your favorite broadway (and off-broadway) shows without having to wait outside in the snow, rain, or humid New York City summer heat. It’s 2017 folks, and apps are the way of the future. TodayTix is a must for all theatergoers (with smartphones).
“But why TodayTix?” you may be asking yourself — well there’s a lot of benefits to using TodayTix over other options, so let’s start there before we get to some of the disadvantages. For starters, here’s a comprehensive review of some of the pros:
1. NO LINES = NO WAITING
Through the TodayTix smart app, you can purchase tickets day of, or up to 30 days in advance. When you purchase through the app, select your tickets, input and save your billing information into your account, and purchase. It’s that easy! No more waiting in lines to get your hands on tickets… wait… people still do that waiting thing? Yes they do, but they don’t have to with TodayTix.
2. PRICE/DISCOUNTED TICKETS
Save up to 50% off on tickets. The discount percentage is listed near the price in the App. When you check out, you’ll notice the discount is automatically applied.The *Service Fee and *Delivery Fee will be tacked on to the total (*see the CONS section)
3. TICKETS HANDED DIRECTLY TO YOU
No paper tickets needed to printed (or lost). No scrolling through emails. Don’t worry about picking up at the box office. Once you’ve confirmed your tickets through the app, simply show up to the Theater approximately 15-30 minute prior to curtain, and a smiley TodayTix rep in a red shirt will be there to hand you your ticket.
4. LARGE SELECTION OF SHOWS
There are tons of shows to choose from! TodayTix features Broadway and Off-Broadway shows… even Off-Off Broadway shows. Check out what shows are happening in your area to see what tickets are out there. For example, in June 2017, there were nearly 100 shows available in New York City, and approximately 60 shows in London’s West End.
5. LOCATED IN SEVERAL CITIES
You can use TodayTix in the following cities: New York City, London, Chicago, San Franciso Bay Area, Los Angeles, DC, Boston, Connecticut, Philadelphia, and Seattle with more on the way!
6. DISCOVER NEW SHOWS
Browsing for shows has never been easier. TodayTix’s DISCOVER feature allows you to sift through all the available shows in your metro through various filters (e.g. just opened, top sellers, highest rated, and closing soon, critics’ picks, and much more).
Assessing TodayTix’s Cons and Disadvantages
As you know, we love TodayTix, but to be fair to all the last minute ticket sellers, let’s talk about some of the downfalls of the app. Here’s a quick and dirty assessment of some of TodayTix’s disadvantages:
1. SEAT SELECTION
With TodayTix, you cannot select your seats, but no matter how large the group, the system will put you together as the first option. And they’ll “never knowingly” give you a seat with an obstructed view. You can only select the area you’d like to be seated in (e.g. orchestra, balcony, mezzanine, etc.). Here’s what TodayTix has to say specifically about how they choose seating:
For Concierge shows we work hard to acquire the best seats available in the section you purchased for at the time of purchase. We are unable to provide specific seat locations. In order to access the best available prices the week of, we cannot make or take seat requests at the time of purchase.
That said, before you check out, TodayTix will let you know which seats they have for you, in particular.
2. SERVICE FEE
We hate convenience fees, even when the convenience is awesome. With TodayTix, there’s a $7.50 service fee for each purchase made. The good news is that you’re paying a service fee with any online ticket service selling show tickets. You’ll be paying a service fee when buying through TodayTix or almost every other platform (except Broadway Box).
3. NO REFUNDS, CANCELLATIONS or MODIFICATIONS
According to TodayTix, “all sales are final and cannot be exchanged or refunded”.
4. DELIVERY FEE
$5.00 fee is for the TodayTix rep delivering your ticket to you at the venue. You cannot void this fee, however, it is only processed once your tickets have been confirmed.
5. AVAILABILITY OF POPULAR SHOWS
The most popular shows, like Hamilton, Hello Dolly, and Dear Evan Hansen, rarely ever have tickets available through the app. Since those shows sell out quickly, TodayTix doesn’t have the chance to get their hands on tickets to discount. When a show sells out, the show’s image in TodayTix is greyed out and listed at the end of the list of shows.
Conclusion: Whip Out That Phone
Overall our take on TodayTix is that the weight of the positives clearly outweigh the negatives of not using TodayTix. We love saving $30 for front mezzanine tickets, but what will have us whipping out our mobile phones everytime is the opportunity costs that are saved. With TodayTix, we’re not having to furiously search for the best prices across six vendors and resellers or to get up at the crack of dawn to wait in line. Not to mention having to go out of our way to meet a complete stranger via Craigslist, and even then you’re not sure if the tickets are legitimate or not. All in all, TodayTix is a great app and a really easy and stressless way to to get your show tickets.